Mr. Happy is a natural dietary supplement for men, proven to help guys with many of the issues they face as they get older — boosting cardiovascular health, mental and physical energy, and lowering stress. It also has, um, side benefits. Our client wanted to introduce the product with a wink and have some fun with the packaging system.
We put the bottle in a custom two-piece tube that pops when you open it, includes one of five different cheeky phrases, natural paper stocks, and a bright, sunny rooster for a mascot.
Mr. Happy is still new to the market, but is used by men from New York to California. It has about as high a repeat purchase trend as you could hope — we’re totally sure it’s the packaging that keeps them coming back.